---
title: River Riders Achieves Record-Breaking Growth in 2025
description: River Riders Paid Ads Case Study
---

[Digital Marketing for Tour Operators: TOMIS Case Studies ](https://case-studies.tomis.tech/tour-operator-marketing-stories)

# [River Riders Achieves Record-Breaking Growth in 2025](https://case-studies.tomis.tech/tour-operator-marketing-stories/river-riders-achieves-record-breaking-growth-in-2025)

 Written by [Admin](https://case-studies.tomis.tech/tour-operator-marketing-stories/author/admin) | May 19, 2026 5:44:49 PM

## Overview

River Riders came to TOMIS with a clear goal: grow direct bookings and improve the efficiency of their digital marketing investment across a complex, multi-activity operation. With experiences spanning ziplines, rafting, adventure parks, and lodging, the business presented both significant opportunities and the challenge of communicating a diverse product mix to the right audiences at the right moment in the booking journey.

TOMIS implemented a **performance-first advertising strategy** built around high-intent search demand for River Riders' core activities. Google Ads campaigns were restructured to prioritize revenue-driving keywords aligned with each activity category, reducing wasted spend and improving conversion rates.

On paid social, TOMIS introduced a **targeted Meta Ads program** designed to reach active adventure-seekers across River Riders' primary drive markets. Creative and audience strategies were refined over time to lower cost per acquisition and improve return on ad spend.

The strategy also incorporated **TOMIS ChatBot**, an AI-powered website assistant that engages visitors, answers trip questions, and drives visitors toward booking -- transforming website traffic into qualified leads and direct bookings.

 

## Results

The combined impact of restructured paid media, improved targeting, and AI-assisted conversion delivered exceptional results across every key performance metric in 2025.

Paid search performance saw dramatic improvement. **Google Ads delivered a 29x return on ad spend** -- more than doubling the prior year ROAS of 13.6x. Conversion value grew **127% year-over-year**, while ad spend increased by just 5%.

**Meta Ads generated a 26x ROAS**, with attributed purchase revenue growing **83% year-over-year**. Paid social spend scaled by more than 2x while maintaining elite efficiency -- a strong signal that the creative and audience strategy had room to grow.

**AI-driven website sessions grew 6,935% year-over-year**, reflecting the growing role of AI-assisted discovery in driving travelers to River Riders' booking pages.

Together, these results position River Riders as one of TOMIS' strongest-performing adventure tourism clients -- and a benchmark for what a well-executed multi-channel digital marketing program can deliver for a multi-activity outdoor operator.

[View full post](https://case-studies.tomis.tech/tour-operator-marketing-stories/river-riders-achieves-record-breaking-growth-in-2025)

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